Web Speak, Online talk or internet Jargon can be confusing.


I have put this page together as internet marketers and myself sometimes use web speak or internet jargon in conversations or articles across the web - Without knowing if a particular person is fully aware what that web speak means.


You can bookmark this guide and come back to it if I or anyone else uses web speak or is being overly complicated when discussing internet marketing. I list the internet jargon in alphabetical order so please scan through and if there is anything not included in the list, why not discuss it on my blog (internet marketing blog).


I'll be making this directory a little more interactive soon so stay posted.. 


Ad relevance ¦ Ad serving ¦ Adwords ¦ Advertising Network ¦ Affiliate ¦ Affiliate Marketing ¦ Article Submission ¦ Badges ¦ Banner Ad ¦ Bebo ¦ Behavioural targeting ¦ Bing ¦ Blog ¦ Blogger ¦ Blogging ¦ Bookmarks ¦ Brand Ambassador ¦ Broadband ¦  Browser ¦ Buzz agent ¦ Chat ¦ Chat room ¦ Click Heat ¦ Click through ¦ Contextual advertising ¦ Conversion rate ¦ Cookie ¦ Cost per click (CPC) ¦ CPC (cost per click) ¦ CPM ¦ CSS ¦ CTR ¦ Cyberspace ¦ Deep linking ¦ Delicious ¦ Digital Media ¦ Display Media (online) ¦ Domain Name ¦ Email Marketing ¦ Embedded Format ¦ Expandable banner/skyscraper ¦ Facebook ¦ Firefox ¦ Flash ¦ Flickr ¦ Friends Re-united ¦ FTP ¦ GIF ¦ Google ¦ Google Analytics ¦ Hit ¦ Host ¦ HTML ¦ HTTP ¦ Hyperlink ¦ Instagram ¦ Internet ¦ Internet Explorer ¦ Internet Marketing ¦ Intranet ¦ IP Number ¦ ISP ¦ Java (Javascript) ¦ JPEG ¦ Keyword ¦ Keyword tool ¦ Keyphrase ¦ Landing Page ¦ Link ¦ Link bait ¦ Link Building ¦ Link Popularity ¦ Login ¦ Mail list ¦ Microsite ¦ Mobile Media ¦ Modem ¦ MP3 ¦ MPEG ¦ Natural Listing ¦ Netiquette ¦ Network ¦ Newsgroup ¦ Organic listing ¦ Page (website) ¦ Page (Search Engine) ¦ Page 1, position 1 ¦ Password ¦ Pay per click ¦ Podcasting ¦ Portal ¦ Pop up ad ¦ PPC ¦ Pre-roll video ¦ Reddit ¦ Rich Media ¦ RSS Feed ¦ Search Engine ¦ SEO or Search Engine Optimisation ¦ Search Marketing (SM) ¦ SERP ¦ Server ¦ Skyscraper ¦ Snapchat ¦ Social Media ¦ Spam ¦ Sponsored Link ¦ Streaming Media ¦ Text Ad ¦ TLD ¦ Twitter ¦ URL ¦ User-generated Content ¦ Video Streaming ¦ Viral Marketing ¦ VOD ¦ Web hosting ¦ Webmaster ¦ Website ¦ Website Design ¦ Website Development ¦ Wix ¦ Wi-Fi ¦ Wordpress ¦ World Wide Web ¦ Yahoo! ¦ You tube


Ad relevance (score) – A PPC term used in the pricing of a sponsored link comparing the relevance of the ad to the ads destination (see Search Marketing Small Business)


Ad serving - Delivery of online ads to a consumer's computer via an ad-management system

Adwords – A name coined by Google for its Pay per click advertising services

Advertising Network - A network representing many Web sites, selling advertising as a collective (see Digital Advertising and Online ads).

Affiliate – A merchant who sells products and services on behalf of other people 


Affiliate Marketing - By offering commissions to sell a product or service other merchants are encouraged to sell on the website owners behalf (see Small Business Affiliate Marketing)


Article Submission – Submitting articles to article distribution websites (see SEO Services Small Business)


Badges - Animated badges are a rich-media type of sponsorship and come in various sizes (see Online ads Small Business)


Banner Ad - A graphical web advertising unit with a landscape profile that is displayed on websites 


Bebo – A social network 


Behavioural targeting - A form of online marketing that uses advertising technology to target web users based on their previous behaviour


Bing – A search engine from MSN (Microsoft network)


Blog - A regularly updated online space featuring the opinions or activities of groups or individuals


Blogger – A person who blogs, or a blog creation website owned by Google


Blogging – Using an online blog to communicate values, opinions and information (see Link building Small Business)


Bookmarks—Also known as Social bookmarks are lists of Web addresses (URLs) that are frequently used and stored on websites such as Delicious


Brand Ambassador – A person who takes it upon themselves to be vocal about a favourite brand


Broadband – A fast internet connection that is always on


Browser—a program used to view information on the World Wide Web. Netscape and Internet Explorer are currently the two most popular browsers


Buzz agent – A marketer who places positive comments on blogs and websites on behalf of another 


Chat—real-time interaction among users on the Internet, as opposed to delayed communications such as bulletin boards, mailing lists, or e-mail.


Chat room – A place for people to chat in real time on the internet


Click Heat – A free website research tool that provides information about how people interact with a website


Click through – Used in the term CTR (Click through rate) defining how many times an advertisement was clicked.


Contextual advertising - Advertising that is tailored to the viewer based on the content of a web page at that specific time


Conversion rate - A measure of the success of an online ad based on the click-through rate. What constitutes a 'conversion' depends on the marketing objective


Cookie – a piece of information sent by a web server to a web browser that the browser software is expected to save and to send back to the server whenever the browser makes additional requests from the server. Cookies might contain information such as login or registration, online shopping trends, user preferences, etc.


Cost per click (CPC) - The cost or cost-equivalent paid per click-through (see PPC for Small Business).


CPC (cost per click) - The cost or cost-equivalent paid per click-through (see Search Marketing for Small Business).


CPM – Cost per thousand impressions, a buying term that defines a cost to one thousand views of an online advertisement


CSS - Cascading Style Sheets, a language used to describe the presentation of a website to a browser


CTR – Click through rate the amount of times an ad was clicked when directly compared to how any times it was viewed


Cyberspace—a term coined by science fiction author William Gibson in his 1984 novel, Neuromancer, to describe the entire range of resources available on computer networks

Deep linking - Linking to a web page other than a site's home page.

Delicious – A social bookmarking website


Digital Media - All forms of electronic media


Display Media (online) - Traditional forms of online advertising such as Banners, Buttons and Skyscrapers (see Online ads for Small business)


Domain Name—the unique name that identifies an Internet site consisting of at least 2 or more parts, separated by dots. Otherwise known as a URL.


Email Marketing – A marketing process using email to communicate with large amounts of people at once (see Email Marketing Small Business).


Embedded Format - Advertising formats that are displayed in set spaces on a publisher's page.


Expandable banner/skyscraper - Fixed online advertising placements that expand over the page in response to user action (see Digital Media for Small Business)


Facebook – A social networking website (see Social media Small Business)


Firefox – An internet Browser


Flash - Web-design software that creates quick-to-download animation and interactive elements (see Web Design Small Business)


Flickr – A photo sharing social media platform 


Friends Re-united – A social networking website 


FTP—(file transfer protocol) a standard used for transferring files from one computer to another over the Internet or World Wide Web


GIF—(Graphics Interchange Format) a widely used method of compressing image files such as photographs and graphics. See also JPEG


Google – A search engine


Google Analytics – A website monitoring program to monitor traffic through a website


Hit—a way of counting the number of visitors a web page receives.


Host— Or Hosting. Any computer on a network that is a repository for services available to other computers on the network. The equivalent of rent for websites.


HTML - Hyper text mark up language, the language that a websites coding is written in order to make it visible to search engines


HTTP(s) —(hypertext transfer protocol [secure]) the set of standards used by computers to communicate and share files with each other (part of the full URL for a Web page is http://....).

Hyperlink—a link in one document that will take you to another document or another location within the same document; hyperlinks are usually highlighted or underlined. Click on the hyperlink and you will go to that URL.

Hypertext—text on a Web page that is formatted with hyperlinks that will connect you to another page or another location within the same document; you can follow the links by clicking on highlighted or underlined text with your mouse.

Internet—an international network of computer networks that connects schools, libraries, governments, companies, research institutions, businesses and individuals. Popularly referred to as the "Information Superhighway."

Internet Explorer – A browser to view the internet developed by MSN (See Bing)

Internet Marketing – The process of promotion on the internet (see Internet Marketing Strategy Small Business)

Intranet — a private network inside a company or organization that uses the same kinds of software that you would find on the public Internet, but that are only for internal use.

Instagram - A social media website for sharing images 

IP —a computer’s unique address consisting of 4 parts separated by dots. Every machine on the Internet has a unique IP address similar to a postcode.

ISP—short for “Internet Service Provider,” like BT or SKY.

Java—(Javascript) a programming language that can create self-running applications (applets) that can be incorporated into a web page to make it interactive.

JPEG—a method of compressing image files (see also GIF).

Keyword – A word defined to be important due to the amount of times that it is searched

Keyword tool – A tool based on the internet that determines and finds optimum keywords

Keyphrase – A group of words that are searched for in the internet

Landing Page – The page that a link is directed or points to.

Link—see "hyperlink".

Link bait – Part of a website designed to be useful enough that people will link to it


Link Building - The process whereby links from other sites are pointed at your own site - SEO technique (see Small Business SEO).

Link Popularity - A measure of the quantity and quality of sites that link to your site.

Login—the non-secret account name used to gain access to a computer system.

Mail list (Mailing List)—a (usually automated) system that allows people to send e-mail to one address, whereupon their message is copied and sent to all of the other subscribers to the mail list for the purpose of forming a discussion group.

Microsite - A sub-site reached by clicking on an ad. The user stays on the publisher's website but has access to more information from the advertiser.


Mobile Media - The internet on mobile phone handsets (see mobile marketing small business).

Modem—a device that connects a computer to a phone or cable line that allows the computer to talk to other computers through the phone or cable system.

MP3 - A computer file format that compresses audio or WAV files up to a factor of 12.


MPEG - File format used to compress and transmit video clips online.

Natural Listing – Positions determined to be the most relevant to a search term within a search engines results pages otherwise known as a organic listing 

Netiquette — Internet etiquette.

Network—a group of computers that are connected to each other through cables, telephone lines or satellite links so they can share information.

Newsgroup—the name for discussion groups on USENET.

Organic listing – Positions determined to be the most relevant to a search term within a search engines results pages otherwise known as a natural listing (see SEO Small Business)

Page (website) – A single area of a website

Page (Search Engine) – An area where search results are displayed (see SERP)

Page 1, position 1 – the first website displayed on the first page of a search engines SERP’s against a particular search term (see Small Business SEO)

Password—a secret code used to gain access to a locked system. 

Pay per click (PPC) - A cost per click advertising arrangement with a search engine whereby the advertiser pays once an ad or sponsored link is clicked 

Podcasting - The creation of an audio file, usually in MP3 format, of content.


Portal—a web page offered as a starting point or home base to Internet users. Typically, a portal has a catalog of web sites, a search engine, or both, along with e-mail. Some portals may be “customised” by the user.

Pop up ad - An ad that displays in a new browser window 

PPC or Pay per click - A cost per click advertising arrangement with a search engine whereby the advertiser pays once an ad or sponsored link is clicked only pays for a click through to his site on a pre determined word or phrase 


Pre-roll video - Video ads that play before a viewer sees content.


Reddit – A social network (see Small Business Social Media Marketing)


Rich Media - The collective name for online ad formats that use advanced technology.


RSS Feed – A method used on the internet to stream articles and information


Search Engine—a computer program that creates indexes of Web sites based on the titles of files, keywords, or the full text of files. You may use a search engine like Google, Bing, Yahoo or Ask to help locate Web sites related to your topic.


SEO or Search Engine Optimisation - The process whereby a website is made visible or more visible to search engines.

Search Marketing (SM) – The process of marketing via search engines 


SERP – or SERP’s are search engine results pages


Server—a computer that manages and delivers information to the users on a network. Site—a place or page on the World Wide Web (also known as website).


Skyscraper - A graphical web advertising unit with a tall portrait profile that is displayed on websites 

Snapchat - A social media channel

Social Media - Websites whereby peoples sole purpose is to socialise with no fixed agenda (see Social media marketing for Small Business).

Spam—unsolicited “junk mail” sent out on mailing lists without the recipients permission.

Sponsored Link – Advertising term for a Pay per click link advertisement 

Streaming Media - Compressed audio/video which plays and downloads at the same time.


Text Ad - Advertisement using text-based hyperlinks.


TLD – Top level domain or URL such as .com

Twitter – A social media website 


URL—(Uniform Resource Locator) a unique address of a specific site on the World Wide Web, also known as a domain name.


User-generated Content - Online content created by website users, rather than media owners or publishers, through reviews, blogging, podcasting or posting comments, pictures or video clips.


Video Streaming – Playing videos or film over the internet

Viral Marketing - Marketing phenomenon that facilitates and encourages people to pass along a marketing message.

VOD - Video on demand is a service that allows users to receive and watch selected TV programmes when they want, rather than when they are broadcast.


Web hosting - The business of providing the storage, connectivity, and services necessary to serve files for a website (also see hosting).

Webmaster — A person who creates, maintains and potentially upgrades websites on the World Wide Web.

Website – A collection of linked pages on the internet created to display a theme or collection of products

Website Design – The process of  creating and designing the look and feel of a website (see Website design small business

Website Development – Technical term for the building or coding of a website.

Wi-Fi - The ability to connect to the internet wirelessly.


Wix - A blogging platoform


Wordpress – A website platform for creating blogs

World Wide Web—a collection of resources which can be accessed via a web browser like Netscape, Internet Explorer, or Mosaic; also referred to as WWW, W3, or the Web.

Yahoo! – A search engine


You tube – A social media site focused on video streaming (see Social Media Small Business)


If you are stuck with a term, Web speak, Online talk or some internet jargon


Why don’t you ask me on my blog (blog link).


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